Rainbow and Co. was created by our founder Julia in 2020. Julia had just had her second baby, her little rainbow baby girl. While at home with her babies she was searching for a creative outlet and a way to combat postpartum hardships. Pretty much overnight this business was brought to fruition! What started as a small side hobby during nap time turned into a full time business featured on Buzzfeed and Forbes People in under a year. As well all know, life gets busy for us moms and the time came for Julia to focus on her family. That’s where Bethany comes in!
With a love of small shops and all things kid's fashion, I stepped in to take over the company and can’t wait to see where it takes us! Each item is handmade, designed, or curated by me so your babes can have the best quality apparel + accessories.

Thanks to all our customers and mama friends who continue to support us on this journey and make our dreams become reality!

Did we just become BFFs